PRIVACY POLICY

nataliechappell.com

Last updated: 29 May 2026

1. Who We Are

This privacy policy explains how Natalie Jane Chappell, trading as Natalie Chappell Digital Marketing ("I", "me", "my"), collects, uses, and protects personal data when you visit or interact with www.nataliechappell.com ("the Website").

Data Controller: Natalie Jane Chappell

Contact email: nataliejanechappell@gmail.com

Website: www.nataliechappell.com

I am based in the United Kingdom and process data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Personal Data I Collect

2.1 Data you provide directly

When you submit the contact form on the Website, I collect:

First name
Company name
Email address
Phone number
Your message and the service(s) you are enquiring about

This information is submitted voluntarily by you to enquire about my services or book a discovery call.

2.2 Data collected automatically

When you visit the Website, certain technical data is collected automatically via cookies and analytics tools. This may include:

IP address (anonymised where possible)
Browser type and version
Device type and operating system
Pages visited and time spent on each page
Referring website or search term
Date and time of your visit

2.3 Data collected via third-party tools

The Website is built using Wix.com. Wix may collect technical data as part of providing the platform. The following third-party services are also active on the Website:

Google Analytics / Google Tag Manager – website usage statistics
Google Ads – conversion tracking and remarketing
Meta (Facebook) Pixel – ad performance measurement and audience building
Microsoft Clarity / Bing Ads – heatmapping, session recording, and ad tracking
LinkedIn Insight Tag – ad conversion tracking, retargeting, and audience analytics via LinkedIn Ads
Calendly – if you book a call, Calendly processes your name, email, and calendar data under its own privacy policy

Each of these services operates under its own privacy policy and data processing terms. Where required, I have entered into Data Processing Agreements with these providers.

3. Legal Basis for Processing

Under UK GDPR, I rely on the following lawful bases:

Legitimate interests (Article 6(1)(f)): To respond to your enquiry, manage my business relationships, and conduct analytics to improve the Website.

Consent (Article 6(1)(a)): For non-essential cookies, including analytics and advertising cookies. You can withdraw consent at any time via the cookie banner or by contacting me.

Contract (Article 6(1)(b)): Where processing is necessary to take steps prior to entering into a contract with you (for example, when you request a proposal or begin an engagement).

4. How I Use Your Personal Data

I use the data I collect to:

Respond to your enquiry and communicate with you about my services
Book and manage discovery calls or meetings
Understand how visitors use the Website so I can improve it
Measure the effectiveness of advertising campaigns
Comply with legal and regulatory obligations

I do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you.

5. Cookies

The Website uses cookies – small text files stored on your device. I use the following categories:

Strictly necessary cookies: Required for the Website to function. No consent is needed for these.

Analytics cookies: Used to understand how visitors interact with the Website (e.g. Google Analytics, Microsoft Clarity). These are only set with your consent.

Marketing / advertising cookies: Used to measure ad campaign performance and build remarketing audiences (e.g. Google Ads, Meta Pixel, LinkedIn Insight Tag, Bing Ads). These are only set with your consent.

You can manage cookie preferences via the cookie consent banner on the Website, or through your browser settings. Please note that disabling certain cookies may affect your experience on the Website.

For full details of the cookies set by Wix, please visit: https://support.wix.com/en/article/cookies-and-your-wix-site

6. Who I Share Your Data With

I do not sell your personal data. I may share it with the following categories of recipient, only where necessary:

Wix.com – website hosting and form submission processing
Google LLC – analytics, advertising, and call booking (Google Meet)
Meta Platforms, Inc. – advertising pixel data
Microsoft Corporation – Bing Ads and Clarity analytics
LinkedIn Ireland Unlimited Company – LinkedIn Insight Tag conversion tracking and retargeting
Calendly LLC – if you book a call via the Website
Professional advisers – such as accountants or solicitors, where legally required

All third-party processors are required to handle your data securely and in accordance with applicable data protection law. Where data is transferred outside the UK or EEA, appropriate safeguards are in place (such as UK International Data Transfer Agreements or Standard Contractual Clauses).

7. How Long I Keep Your Data

I retain personal data only for as long as necessary for the purpose it was collected, or as required by law:

Contact form enquiries: up to 2 years from the date of last contact, or until you request deletion
Client records: 6 years from the end of the engagement in line with HMRC requirements
Analytics data: as defined by the respective platform settings (typically 14 months for Google Analytics)
Cookie consent records: 1 year

After these periods, data is securely deleted or anonymised.

8. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access – to request a copy of the data I hold about you
Right to rectification – to ask me to correct inaccurate or incomplete data
Right to erasure – to ask me to delete your data in certain circumstances
Right to restrict processing – to ask me to limit how I use your data
Right to data portability – to receive your data in a structured, commonly used format
Right to object – to object to processing based on legitimate interests
Right to withdraw consent – where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact me at nataliejanechappell@gmail.com. I will respond within one month of receiving your request.

You also have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner’s Office (ICO)

www.ico.org.uk | Telephone: 0303 123 1113

9. Data Security

I take the security of your personal data seriously. The Website is hosted on Wix, which implements industry-standard security measures including SSL encryption. Access to any data I hold is restricted to me personally and any processors bound by appropriate agreements.

However, no method of transmission over the internet or electronic storage is completely secure. Whilst I take all reasonable steps to protect your data, I cannot guarantee absolute security.

10. Links to Other Websites

The Website may contain links to external websites, including LinkedIn and Calendly. Once you leave the Website, this privacy policy no longer applies. I recommend you review the privacy policies of any third-party sites you visit.

11. Children’s Privacy

The Website is not directed at children under the age of 13. I do not knowingly collect personal data from children. If you believe a child has submitted data via the Website, please contact me so I can delete it promptly.

12. Changes to This Policy

I may update this privacy policy from time to time to reflect changes in law, technology, or my business practices. The “Last updated” date at the top of this page will always reflect the most recent version. Where changes are material, I will take reasonable steps to notify you.

Your continued use of the Website after any changes constitutes your acceptance of the updated policy.

13. How to Contact Me

If you have any questions, concerns, or requests relating to this privacy policy or the way I handle your personal data, please get in touch:

Natalie Jane Chappell

Email: nataliejanechappell@gmail.com

Website: www.nataliechappell.com

I aim to respond to all data protection queries within five working days.