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The Blog
Practical advice and insights on Google Ads, paid media and digital marketing for mortgage brokers, IFAs and financial services businesses.
How I Generated 284 Leads for a Mortgage Broker in 30 Days — at £19 Per Lead And 30% Conversion Rate To Completed Mortgage Applications
284 leads at £19.48 cost-per-lead from a £1,000 Google Ads budget in month one. Here's exactly what I changed in a mortgage broker's Google Ads account to make it happen.
Natalie Chappell
7 days ago4 min read
FCA-Compliant Google Ads for Financial Services: What Mortgage Brokers and IFAs Need to Know
What mortgage brokers and IFAs need to know about running FCA-compliant Google Ads — verification, financial promotion rules, ad copy dos and don'ts, and what happens if you get it wrong.
Natalie Chappell
7 days ago4 min read
How Much Do Google Ads Cost for Mortgage Brokers in the UK?
How much should a mortgage broker spend on Google Ads? Real-world budgets, management fees, cost-per-lead benchmarks and timelines from a financial services paid media specialist.
Natalie Chappell
7 days ago4 min read
Google Ads vs Meta Ads for Mortgage Brokers - Which Works Better?
Google Ads vs Meta Ads for mortgage brokers — cost-per-lead, lead quality, conversion rates and which channel to start with. Real figures from a financial services paid media specialist.
Natalie Chappell
May 14 min read
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