Typical Results
Why most mortgage broker Google Ads campaigns underperform
Most mortgage brokers who come to me have already tried Google Ads. The problem is almost never the budget — it's the setup. Generic agencies don't understand financial services buying cycles, FCA compliance, or what a quality mortgage lead looks like.
Broad match keywords eating budget on irrelevant searches
Landing pages that don't convert clicks into enquiries
No FCA compliance knowledge — ads disapproved or accounts suspended
What's included
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01
In-depth keyword research specific to mortgage and financial services
Commercial intent keywords only — no informational waste
03
Campaigns structured by service type
Residential, buy to let, remortgage, self-employed, first time buyer — each in its own campaign
02
FCA-compliant ad copy that pre-qualifies leads before they click
Verified financial services advertiser — Google verification handled
04
Phrase and exact match only — no broad match budget waste
Every click is a relevant search
05
Negative keyword list built and maintained from day one
Blocks irrelevant searches that would never convert
07
Weekly performance tracking
Close monitoring and optimisation of your campaigns
06
Audience segmentation and retargeting
Reach people who visited but didn't enquire
08
Monthly reporting
You always know exactly what your budget is doing
FAQ's
How long before Google Ads generates leads?
Most mortgage brokers see leads within 30 days. Allow 1–3 months for consistent results.
What is a good cost-per-lead for a mortgage broker?
£30–£50 is good. £100+ is a red flag that something is structurally wrong.
Can you take over an existing account?
Yes. Most accounts I take over have structural issues costing money. I audit and rebuild.
