SERVICE 01
Google Ads Management
The highest converting leads available to mortgage brokers, IFAs and financial services businesses.
When someone searches for a mortgage broker or financial adviser on Google, they're ready to act — Google Ads puts you in front of them at exactly the right moment.
Here's What's Included
⤍ In-depth keyword research specific to financial services
⤍ FCA-compliant ad copy and campaign structure
⤍ Search, display and retargeting campaign management
⤍ A/B testing and continuous optimisation
⤍ Weekly performance tracking and monthly reporting
SERVICE 02
Bing Ads Management
Bing is overlooked by most mortgage brokers and IFAs — which means lower competition and cheaper clicks for the ones who do use it. Bing's audience skews older and more affluent, making it a strong fit for financial services lead generation.
Here's What's Included
⤍ Keyword and competitor research
⤍ FCA-compliant campaign setup and management
⤍ Campaign import and optimisation from Google Ads
⤍ A/B testing and refinement
⤍ Performance tracking and reporting
SERVICE 03
LinkedIn Ads Management
LinkedIn is the only platform where you can target by job title, company size and seniority — making it the most precise channel for reaching IFAs, financial advisers, and business owners who need funding or financial advice.
Here's What's Included
⤍ Audience targeting by job title, industry and company size
⤍ Lead gen form or website conversions setup and optimisation
⤍ Sponsored content and message ad management
⤍ Creative and ad copy development
⤍ Performance tracking and reporting
SERVICE 04
Meta Ads Management
Facebook and Instagram reach mortgage brokers' ideal clients where they spend their time — and with the right targeting and creative, Meta Ads can generate high volumes of leads at a competitive cost-per-lead.
Here's What's Included
⤍ Audience research and targeting strategy
⤍ FCA-compliant creative and ad copy development
⤍ Campaign setup, testing and optimisation
⤍ Retargeting campaign management
⤍ Performance tracking and reporting
SERVICE 05
SEO — Technical & On-Page
If your website isn't ranking on Google, you're invisible to clients who aren't clicking on ads. Technical and on-page SEO fixes the foundations that stop search engines from properly crawling, understanding and ranking your site.
Here's What's Included
⤍ Full technical SEO audit
⤍ On-page optimisation (titles, meta descriptions, headers, schema)
⤍ Page speed and Core Web Vitals improvements
⤍ Internal linking structure
⤍ Monthly reporting and recommendations
What the process looks like
Here's how working with me usually goes.
01
Discovery call or
Google Teams
30-minute chat about your business goals, where you are right now, and where you want to be
02
Mapping out the
scope
Custom plan just for you, mapping out exactly how to turn your goals into reality
03
Starting the work and implementing the plan
Increased digital presence, more leads, increased revenue
What clients are saying
Project Type: Full Funnel Advertising
"Without a doubt one of the most talented digital marketers I have ever worked with!"
Natalie is without a doubt one of the most talented digital marketers I have worked with! She has helped me with my own new client acquisition campaigns as well as delivered great results for her clients. I couldn't recommend her enough!
- Zach Machuca
Project Type: Social Media Management & Strategy
"From the moment the ads went live, we started getting results"
Measuring tangible results with marketing can be hard. Like most businesses we’ve tried many lead gen activities - most failed. Not so with Natalie. From the moment the ads went live, we started getting results. Her dedication to making the campaign deliver inspires confidence and we are impressed with her entire handling of the project.