284 leads at £19.48 cost-per-lead from a £1,000 Google Ads budget in month one. Here's exactly what I changed in a mortgage broker's Google Ads account to make it happen.
What mortgage brokers and IFAs need to know about running FCA-compliant Google Ads — verification, financial promotion rules, ad copy dos and don'ts, and what happens if you get it wrong.
Google Ads vs Meta Ads for mortgage brokers — cost-per-lead, lead quality, conversion rates and which channel to start with. Real figures from a financial services paid media specialist.
