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The Blog
Practical advice and insights on Google Ads, paid media and digital marketing for mortgage brokers, IFAs and financial services businesses.
How I Generated 284 Leads for a Mortgage Broker in 30 Days — at £19 Per Lead And 30% Conversion Rate To Completed Mortgage Applications
284 leads at £19.48 cost-per-lead from a £1,000 Google Ads budget in month one. Here's exactly what I changed in a mortgage broker's Google Ads account to make it happen.
Natalie Chappell
May 64 min read
FCA-Compliant Google Ads for Financial Services: What Mortgage Brokers and IFAs Need to Know
What mortgage brokers and IFAs need to know about running FCA-compliant Google Ads — verification, financial promotion rules, ad copy dos and don'ts, and what happens if you get it wrong.
Natalie Chappell
May 64 min read
How Much Do Google Ads Cost for Mortgage Brokers in the UK?
How much should a mortgage broker spend on Google Ads? Real-world budgets, management fees, cost-per-lead benchmarks and timelines from a financial services paid media specialist.
Natalie Chappell
May 64 min read
Google Ads vs Meta Ads for Mortgage Brokers - Which Works Better?
Google Ads vs Meta Ads for mortgage brokers — cost-per-lead, lead quality, conversion rates and which channel to start with. Real figures from a financial services paid media specialist.
Natalie Chappell
May 14 min read
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